The AMA handbook of marketing for the service industries 
Carole A. Congram, editor, Margaret L. Friedman, associate editor. 
 - New York, NY  American Management Association  c1991. 
 - xix, 588 p.  ill.  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>081440104X 
<br/><br/><label>LCCN: </label>90055204  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .A53 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8