TY  - BOOK
AU  - Leenders,Michiel R.
AU  - Blenkhorn,David L.
TI  - Reverse marketing: the new buyer-supplier relationship
SN  - 0029183812
AV  - HD39.5 .L435 1988
U1  - 658.7/2 19
PY  - 1988///
CY  - New York, London
PB  - Free Press, Collier Macmillan
KW  - Industrial procurement
KW  - Local
N1  - Includes index; Bibliography: p. 189-190
ER  -