Leenders, Michiel R. <br/><br/>
Reverse marketing  the new buyer-supplier relationship 
Michiel R. Leenders, David L. Blenkhorn. 
 - New York  London  Free Press  Collier Macmillan  c1988. 
 - ix, 198 p.  ill.  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 189-190. 
<br/><br/><label>ISBN: </label>0029183812 
<br/><br/><label>LCCN: </label>87015146  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial procurement
<br/><br/><label>LC Class. No.: </label>HD39.5  / .L435 1988 
<br/><br/><label>Dewey Class. No.: </label>658.7/2