Swenson, Chester A.

Selling to a segmented market the lifestyle approach Chester A. Swenson. - New York Quorum Books c1990. - xix, 177 p., [8] p. of plates ill. 22 cm.

Includes bibliographical references (p. [153]-[165]) and index.

089930446X (lib. bdg. : alk. paper)

89049432 //r91


Market segmentation--United States.
Life style--United States.
Consumer behavior--United States.
Consumers' preferences--United States.

HF5415.127 / .S94 1990

658.8/35