Swenson, Chester A.
Selling to a segmented market the lifestyle approach
Chester A. Swenson.
- New York Quorum Books c1990.
- xix, 177 p., [8] p. of plates ill. 22 cm.
Includes bibliographical references (p. [153]-[165]) and index.
089930446X (lib. bdg. : alk. paper)
89049432 //r91
Market segmentation--United States.
Life style--United States.
Consumer behavior--United States.
Consumers' preferences--United States.
HF5415.127 / .S94 1990
658.8/35