TY - BOOK AU - Lauffer,Armand TI - Strategic marketing for not-for-profit organizations: program and resource development SN - 0029182603 AV - HD2741 .L3154 1984 U1 - 658.8 19 PY - 1984/// CY - New York, London PB - Free Press, Collier Macmillan KW - Corporations, Nonprofit KW - Marketing KW - Local KW - Social service N1 - Includes index; Bibliography: p. 355-370 ER -