Lauffer, Armand.

Strategic marketing for not-for-profit organizations program and resource development Armand Lauffer. - New York London Free Press Collier Macmillan c1984. - xvi, 376 p. ill. 25 cm.

Includes index.

Bibliography: p. 355-370.

0029182603

83049509


Corporations, Nonprofit--Marketing.
Social service--Marketing.

HD2741 / .L3154 1984

658.8