Kinnear, Thomas C. <br/><br/>
Marketing research  an applied approach 
Thomas C. Kinnear, James R. Taylor. 
 - 4th ed. 
 - New York  McGraw-Hill  c1991. 
 - xxi, 856 p.  ill. (some col.), maps  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070347573 
<br/><br/><label>LCCN: </label>90045494  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .K53 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8/3