Guiltinan, Joseph P. <br/><br/>
Marketing management  strategies and programs 
Joseph P. Guiltinan, Gordon W. Paul. 
 - 4th ed. 
 - New York  McGraw-Hill  1990. 
 - v. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070489424  42.00 
<br/><br/><label>LCCN: </label>90023270  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .G84 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8