TY  - BOOK
AU  - Batra,Rajeev
AU  - Glazer,Rashi
ED  - Columbia University.
ED  - Coopers & Lybrand.
TI  - Cable TV advertising: in search of the right formula
SN  - 0899304060 (alk. paper)
AV  - HF6146.T42 C28 1989
U1  - 659.14/3/0973 19
PY  - 1989///
CY  - New York
PB  - Quorum Books
KW  - Cable television advertising
KW  - United States
KW  - Congresses
KW  - Local
N1  - Papers presented at a conference held 5/87 and co-sponsored by the Center for Telecommunications and Information Studies of Columbia University's Graduate School of Business and the firm of Coopers & Lybrand; Includes index; Bibliography: p. [171]-180
ER  -