Cable TV advertising
in search of the right formula
Batra, Rajeev.
Glazer, Rashi.
Columbia University
Center for Telecommunications and Information Studies.
Coopers & Lybrand
text
bibliography
nyu
New York
Quorum Books
1989
monographic
eng
x, 189 p. ill. 24 cm.
edited by Rajeev Batra and Rashi Glazer.
Papers presented at a conference held 5/87 and co-sponsored by the Center for Telecommunications and Information Studies of Columbia University's Graduate School of Business and the firm of Coopers & Lybrand.
Includes index.
Bibliography: p. [171]-180.
n-us---
Cable television advertising
United States
Congresses
HF6146.T42 C28 1989
659.14/3/0973
0899304060 (alk. paper)
88037395
881102
20160527190346.0
5707