01235nam a2200301Ia 4500 5707 BIBL 20160527190346.0 881102s1989 nyua b 00100 eng 88037395 0899304060 (alk. paper) n-us--- EVLG 659.143 C115 c1 HF6146.T42 C28 1989 659.14/3/0973 19 659.143 C115 Cable TV advertising in search of the right formula edited by Rajeev Batra and Rashi Glazer. New York Quorum Books 1989. x, 189 p. ill. 24 cm. Papers presented at a conference held 5/87 and co-sponsored by the Center for Telecommunications and Information Studies of Columbia University's Graduate School of Business and the firm of Coopers & Lybrand. Includes index. Bibliography: p. [171]-180. Cable television advertising. United States Congresses. 67633 Local Batra, Rajeev. 58634 Local Glazer, Rashi. 228517 Local Columbia University. Center for Telecommunications and Information Studies. 78398 Local Coopers & Lybrand. 213294 Local 5008 5008 0 0 0 659_143000000000000_C115 0 evl 112915 10 10 1 2016-05-27 7688 0 659.143 C115 80000000803299 2016-05-27 00:00:00 r:5707 z:NCC:D 6