Cable TV advertising  in search of the right formula 
edited by Rajeev Batra and Rashi Glazer. 
 - New York  Quorum Books  1989. 
 - x, 189 p.  ill.  24 cm. 
<br/><br/> Papers presented at a conference held 5/87 and co-sponsored by the Center for Telecommunications and Information Studies of Columbia University's Graduate School of Business and the firm of Coopers & Lybrand.  Includes index. 
<br/><br/>Bibliography: p. [171]-180. 
<br/><br/><label>ISBN: </label>0899304060 (alk. paper) 
<br/><br/><label>LCCN: </label>88037395  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cable television advertising.--Congresses.--United States
<br/><br/><label>LC Class. No.: </label>HF6146.T42  / C28 1989 
<br/><br/><label>Dewey Class. No.: </label>659.14/3/0973