@book{5008,
	author = {Batra, Rajeev. and Columbia University.},
	title = {Cable TV advertising},
	publisher = {Quorum Books},
	year = {1989.},
	address = {New York},
	note = {Papers presented at a conference held 5/87 and co-sponsored by the Center for Telecommunications and Information Studies of Columbia University's Graduate School of Business and the firm of Coopers & Lybrand.}
}