@book{49952,
	author = {Cutlip, Scott M. and Center, Allen H.,},
	title = {Relaciones públicas},
	publisher = {Ediciones Rialp},
	year = {1972.},
	series = {La empresa y el hombre.},
	address = {Madrid},
	edition = {4. ed.},
	note = {Translation of Effective Public Relations.}
}