Katz, Elihu <br/><br/>
Personal influence  the part played by people in the flow of mass communications 
by Elihu Katz and Paul F. Lazarsfeld. With a foreword by Elmo Roper. 
 - New York  Free Press  c1955. 
 - xx, 400 p.  diagrs., forms, tables.  22 cm. 
 - Foundations of communications research .
<br/><br/> "Free Press Paperback Edition."  "A report of the Bureau of Applied Social Research, Columbia University." 
<br/><br/>Bibliography: p. 381-393. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public opinion<br/>Communication