Rogers, Everett M.

Communication of innovations a cross-cultural approach Everett M. Rogers with F. Floyd Shoemaker. - 2. ed. - New York Free Press [1971] - xix, 476 p. illus.

First ed. (1962) and 3rd ed. (c1963) published under title: Diffusion of innovations.

Bibliography: p. 387-466.

78122276 //r84


Social change--Cross-cultural studies.
Diffusion of innovations
Technological innovations--Social aspects.

HM101 / .R57 1971

301.2/42