Rivers, William L. <br/><br/>
Responsibility in mass communication 
by William L. Rivers and Wilbur Schramm. 
 - Rev. ed. 
 - New York  Harper & Row  [1969] 
 - vi, 314 p.  22 cm. 
<br/><br/> First ed. by Wilbur Schramm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>LCCN: </label>68028216 //r80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects.
<br/><br/><label>LC Class. No.: </label>HM258  / .S287 1969 
<br/><br/><label>Dewey Class. No.: </label>302.2/3