Gallup, George Horace <br/><br/>
The sophisticated poll watcher's guide 
[by] George Gallup. 
 - [Princeton, N.J.]  Princeton Opinion Press  [1972] 
 - xi, 232 p.  22 cm. 
<br/><br/>Bibliography: p. 217-220. 
<br/><br/><label>LCCN: </label>76188499  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public opinion polls<br/>Public opinion--United States.
<br/><br/><label>LC Class. No.: </label>HM261  / .G33 
<br/><br/><label>Dewey Class. No.: </label>301.15/42