TY  - BOOK
AU  - Patti,Charles H.
AU  - Frazer,Charles F.
TI  - Advertising: a decision-making approach
T2  - The Dryden Press series in marketing
SN  - 003071687X
AV  - HF5821 .P27 1988
U1  - 659.1/11 19
PY  - 1988///
CY  - Chicago
PB  - Dryden Press
KW  - Advertising
KW  - LEMB
KW  - Decision making
N1  - Includes bibliographies and indexes
ER  -