Advertising
a decision-making approach
Patti, Charles H.
creator
Frazer, Charles F.
text
bibliography
ilu
Chicago
Dryden Press
c1988
1988
monographic
eng
xxxi, 590 p. ill. (some col.)
Charles H. Patti, Charles F. Frazer.
Includes bibliographies and indexes.
Advertising
Advertising
Decision making
HF5821 .P27 1988
659.1/11
003071687X
87006898
870317
20160527190014.0
5546