00865nam a2200265Ia 4500 5546 BIBL 20160527190014.0 870317s1988 ilua b 00110 eng 87006898 003071687X EVLG 659.111 P321a c2 HF5821 .P27 1988 659.1/11 19 659.111 P321a Patti, Charles H. 262355 Local Advertising a decision-making approach Charles H. Patti, Charles F. Frazer. Chicago Dryden Press c1988. xxxi, 590 p. ill. (some col.) The Dryden Press series in marketing 178471 Local Includes bibliographies and indexes. Advertising 47734 LEMB Advertising Decision making. 47734 LEMB Frazer, Charles F. 225399 Local 4907 4907 0 0 0 659_111000000000000_P321A 0 evl 102402 10 10 1 2016-05-27 7502 0 659.111 P321a 80000000870645 2016-05-27 00:00:00 r:5546 z:NCC:D 6 0 0 0 659_111000000000000_P321A 0 evl 102406 10 10 1 2016-05-27 7501 0 659.111 P321a 80000000803190 2016-05-27 00:00:00 r:5546 z:NCC:D 6