Patti, Charles H. <br/><br/>
Advertising  a decision-making approach 
Charles H. Patti, Charles F. Frazer. 
 - Chicago  Dryden Press  c1988. 
 - xxxi, 590 p.  ill. (some col.) 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>003071687X 
<br/><br/><label>LCCN: </label>87006898  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Decision making.
<br/><br/><label>LC Class. No.: </label>HF5821  / .P27 1988 
<br/><br/><label>Dewey Class. No.: </label>659.1/11