TY  - BOOK
AU  - Smelt,Maurice
TI  - What advertising is
SN  - 0720705081
AV  - HF5821 .S6
U1  - 659.1 
PY  - 1972///
CY  - London
PB  - Pelham
KW  - Advertising
KW  - Addresses, essays, lectures
KW  - LEMB
N1  - Bernstein, D. What advertising is.--Smelt, M. What copy is.--Haines, D. What art direction is.--Day, B. What is television?--Broadbent, S. What media are.--Abbott, D. What copy is.--Garnett, J. What television is.--De Groot, G. What research is.--Harmar-Brown, F. How advertising will change
ER  -