Smelt, Maurice creator comp. text enk London Pelham 1972 monographic eng

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178 p. illus. Bernstein, D. What advertising is.--Smelt, M. What copy is.--Haines, D. What art direction is.--Day, B. What is television?--Broadbent, S. What media are.--Abbott, D. What copy is.--Garnett, J. What television is.--De Groot, G. What research is.--Harmar-Brown, F. How advertising will change. edited by Maurice Smelt. Advertising Addresses, essays, lectures HF5821 .S6 659.1 0720705081 72170796 730215 20160527190011.0 5544