00954nam a2200253Ia 4500 5544 BIBL 20160527190011.0 730215s1972 enka 00010 eng 72170796 B72-27381 0720705081 EVLG 659.1 S638w c1 HF5821 .S6 659.1 659.1 S638w Smelt, Maurice comp. 277900 Local What advertising is edited by Maurice Smelt. London Pelham 1972. 178 p. illus. £2.00 Bernstein, D. What advertising is.--Smelt, M. What copy is.--Haines, D. What art direction is.--Day, B. What is television?--Broadbent, S. What media are.--Abbott, D. What copy is.--Garnett, J. What television is.--De Groot, G. What research is.--Harmar-Brown, F. How advertising will change. Advertising Addresses, essays, lectures. 47734 LEMB 4905 4905 0 0 0 659_100000000000000_S638W 0 evl 102259 10 10 1 2016-05-27 7499 0 659.1 S638w 80000000775968 2016-05-27 00:00:00 r:5544 z:NCC:D 6