Smelt, Maurice <br/><br/>
What advertising is 
edited by Maurice Smelt. 
 - London  Pelham  1972. 
 - 178 p.  illus. 
<br/><br/>Bernstein, D. What advertising is.--Smelt, M. What copy is.--Haines, D. What art direction is.--Day, B. What is television?--Broadbent, S. What media are.--Abbott, D. What copy is.--Garnett, J. What television is.--De Groot, G. What research is.--Harmar-Brown, F. How advertising will change. 
<br/><br/><label>ISBN: </label>0720705081 
<br/><br/><label>LCCN: </label>72170796  
<br/><br/><label>Nat. Bib. No.: </label>B72-27381 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Addresses, essays, lectures.
<br/><br/><label>LC Class. No.: </label>HF5821  / .S6 
<br/><br/><label>Dewey Class. No.: </label>659.1