TY  - BOOK
AU  - Kirkpatrick,Charles Atkinson
TI  - Advertising; mass communication in marketing
AV  - HF5823 .L72 1970
U1  - 659.1 
PY  - 1970///
CY  - Boston
PB  - Houghton Mifflin
KW  - Advertising
KW  - LEMB
N1  - Includes bibliographical references
ER  -