Kirkpatrick, Charles Atkinson. <br/><br/>
Advertising; mass communication in marketing 
[by] Charles A. Kirkpatrick. 
 - 2nd ed. 
 - Boston  Houghton Mifflin  1970. 
 - viii, 514 p.  illus. (part col.), facsims. (part col.), maps. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>LCCN: </label>aaa00000044  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .L72 1970 
<br/><br/><label>Dewey Class. No.: </label>659.1