Gamble, Michael. <br/><br/>
Introducing mass communication 
Michael W. Gamble, Teri Kwal Gamble. 
 - New York  McGraw-Hill  c1986. 
 - xv, 448 p.  ill. 
 - McGraw-Hill series in mass communication .
<br/><br/> 920518 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>85012755  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>LC Class. No.: </label>P90  / .G298 1986 
<br/><br/><label>Dewey Class. No.: </label>001.51