Russell, Frederic Arthur Ventas manual práctico Frederic A. Russell, Frank H. Beach, Richard H. Buskirk; traducción: Sarui Jaled de Allub. - New York McGraw-Hill c1985. - 2 v. - McGraw-Hill serie de Mercadotecnia . Translation of : Selling : principles and practices. Includes bibliographical references and indexes. ISBN: 9684517491 25.95 (set) LCCN: 91006139 Subjects--Topical Terms: Selling LC Class. No.: HF5438.25 / .R87 1982 Dewey Class. No.: 658.8/5