Kotler, Philip, <br/><br/>
Fundamentos de mercadotécnia 
Philip Kotler; traducción: Rosa María Rosas Sánchez. 
 - México  Prentice-Hall Hispanoamericana, S.A.  1985. 
 - 648 p.  ill. 
<br/><br/> Translation of : Marketing essentials.  Includes index. 
<br/><br/><label>ISBN: </label>9688800252  29.95 
<br/><br/><label>LCCN: </label>cn 91006129  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Canada.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S74518 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8