TY  - BOOK
AU  - Kotler,Philip
AU  - Cox,Keith Kohn
TI  - Marketing management and strategy: a reader
SN  - 0135582482 (pbk.)
AV  - HF5415.13 .M3524 1984
U1  - 658.8 19
PY  - 1984///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and index
ER  -