Marketing management and strategy  a reader 
edited by Philip Kotler, Keith K. Cox. 
 - 3rd ed. 
 - Englewood Cliffs, NJ  Prentice-Hall  c1984. 
 - xii, 448 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135582482 (pbk.)  16.95 
<br/><br/><label>LCCN: </label>83026944 //r84 
<br/><br/><label>Nat. Bib. No.: </label>GB84-44014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3524 1984 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8