Stanton, William J. <br/><br/>
Fundamentals of marketing 
William J. Stanton, Charles Futrell. 
 - 8th ed. 
 - New York  McGraw-Hill  c1987. 
 - xx, 666 p.  ill. (some col.)  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070609438  36.95 
<br/><br/><label>LCCN: </label>86018492  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .S745 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8