Cases in strategic marketing 
[edited by] Peter M. Ginter, Linda E. Swayne. 
 - Englewood Cliffs, N.J.  Prentice Hall  1989. 
 - 728 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>013119108X 
<br/><br/><label>LCCN: </label>88025300  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C37 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8/02