TY  - BOOK
AU  - Toyne,Brian
AU  - Walters,Peter George Pakenham
TI  - Global marketing management: a strategic perspective
SN  - 0205118291
AV  - HF1416 .T66 1989
U1  - 658.8/4 19
PY  - 1989///
CY  - Massachussetts
PB  - Allyn & Bacon
KW  - Export Marketing
KW  - Management
KW  - LEMB
KW  - International business enterprises
KW  - Local
N1  - Includes bibliographies and indexes
ER  -