TY  - BOOK
AU  - Roberts,Mary Lou
AU  - Berger,Paul D.
TI  - Direct marketing management
SN  - 013214784X
AV  - HF5415.126 .R62 1989
U1  - 658.8/6 
PY  - 1989///
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall
KW  - Direct marketing
KW  - Local
N1  - Includes index
ER  -