00580nam a2200205Ia 45000010005000000030005000050050017000100080041000270100015000680200015000830500026000980820012001241000030001362450067001662600048002333000011002815000020002926500028003127000034003405132BIBL20160527185039.0880726s1989    nju           00110 eng    a 88025240   a013214784X0 aHF5415.126b.R62 19890 a658.8/610aRoberts, Mary Lou.2Local10aDirect marketing managementcMary Lou Roberts, Paul D. Berger.0 aEnglewood Cliffs, NJbPrentice Hallcc1989.  a495 p.  aIncludes index. 0aDirect marketing2Local10aBerger, Paul D.d1943-2Local