Roberts, Mary Lou. <br/><br/>
Direct marketing management 
Mary Lou Roberts, Paul D. Berger. 
 - Englewood Cliffs, NJ  Prentice Hall  c1989. 
 - 495 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>013214784X 
<br/><br/><label>LCCN: </label>88025240  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .R62 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8/6