Cundiff, Edward W. <br/><br/>
Fundamentals of modern marketing 
Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni. 
 - 4th ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1985. 
 - xi, 482 p.  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0133414396 
<br/><br/><label>LCCN: </label>84015962  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .C793 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8