Schiffman, León G. <br/><br/>
Consumer behavior 
Leon G. Schiffman, Leslie Lazar Kanuk. 
 - 4th ed. 
 - Englewood Cliffs, NJ  Prentice Hall  c1991. 
 - xxiii, 680 p.  ill. (some col.) 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131705318 
<br/><br/><label>LCCN: </label>90042934  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S35 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8/342