Moriarty, Sandra E. <br/><br/>
Creative advertising  theory and practice 
Sandra E. Moriarty. 
 - 2nd ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1991. 
 - viii, 438 p.  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131899112  42.00 
<br/><br/><label>LCCN: </label>89071107  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821  / .M62 1991 
<br/><br/><label>Dewey Class. No.: </label>659.1