Marketing for health and wellness programs 
Donald R. Self, James W. Busbin, editors. 
 - New York  Haworth Press  c1990. 
 - 249 p. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>1560240148 
<br/><br/><label>LCCN: </label>90034020  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health promotion--Marketing.
<br/><br/><label>LC Class. No.: </label>RA427.8  / .M37 1990 
<br/><br/><label>Dewey Class. No.: </label>362.1/068/8