TY  - BOOK
AU  - Ferber,Robert
TI  - Handbook of marketing research
SN  - 0070204624
AV  - HF5415.2 .F419
U1  - 658.8/3 
PY  - 1974///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing research
KW  - Handbooks, manuals, etc
KW  - Local
N1  - 920406; Includes bibliographies
ER  -