Ferber, Robert <br/><br/>
Handbook of marketing research. 
Robert Ferber, editor-in-chief. 
 - New York  McGraw-Hill  [1974] 
 - 1 v. (various pagings)  illus.  23 cm. 
<br/><br/> 920406 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0070204624 
<br/><br/><label>LCCN: </label>73012967  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .F419 
<br/><br/><label>Dewey Class. No.: </label>658.8/3