02066nam a2200253Ia 4500 55395 BIBL 20160527190005.0 720522s1972 mau b 00000 eng 75180471 //r81 n-us--- EVLG JK2281 .A6 324.7 19 Agranoff, Robert comp. 193945 Local The new style in election campaigns. Boston Holbrook Press [1972] vii, 392 p. 23 cm. 920331 Includes bibliographical references. The new style of campaigning: The decline of party and the rise of candidate centered technology, by R. Agranoff.--Campaign management grows into national industry, Congressional quarterly.--How the "I dare you!" candidate won, by H. N. D. Fisher.--The agency knack of political packaging, by W. T. Spencer.--The role of political parties in the new campaigning, by R. Agranoff.--Information technology and the political campaigner, R. L. Chartrand.--Aggregate election data in the campaign: limitations, pitfalls, and uses, by C. H. Backstrom and R. Agranoff.--Basic information systems-P.I.P.S., by V. P. Barabba.--Polls and politics in the United States, by L. Harris.--Polling for a presidential candidate, by T. W. Benham.--The simulmatics project, by I. de S. Pool and R. Abelson.--The emerging conventions of campaign television, by S. Kelley, Jr.--Politicking on television, National journal.--Candidate exposure in uncontrolled media, by R. MacNeil.--The handling of the candidate: Nixon's TV campaign, by L. Chester, G. Hodson and B. Page.--Media, marketing strategy in a major campaign, by D. W. Osten.--Adventures of an image specialist, by G. Wyckoff.--Reagan vs. Brown: a TV image playback, by E. D. Rose and D. Fuchs.--Communications and politics: the media and the message, by H. E. Alexander. Campaign management Addresses, essays, lectures. 68400 Local Electioneering United States Addresses, essays, lectures. 91124 Local 42184 42184 0 0 0 329_020000000000000_A277N 0 evl 101935 10 10 1 2016-05-27 80199 0 329.02 A277n 80000000390396 2016-05-27 00:00:00 r:55395 z:NCC:D 6