01994nam a2200229Ia 450000100060000000300050000600500170001100800410002801000200006904300120008905000160010108200140011710000350013124500410016626000350020730000240024250000110026650400410027750513140031865000610163265000710169355395BIBL20160527190005.0720522s1972    mau      b    00000 eng    a 75180471 //r81  an-us---0 aJK2281b.A60 a324.721910aAgranoff, Robertecomp.2Local14aThe new style in election campaigns.0 aBostonbHolbrook Pressc[1972]  avii, 392 p.c23 cm.  a920331  aIncludes bibliographical references.0 aThe new style of campaigning: The decline of party and the rise of candidate centered technology, by R. Agranoff.--Campaign management grows into national industry, Congressional quarterly.--How the "I dare you!" candidate won, by H. N. D. Fisher.--The agency knack of political packaging, by W. T. Spencer.--The role of political parties in the new campaigning, by R. Agranoff.--Information technology and the political campaigner, R. L. Chartrand.--Aggregate election data in the campaign: limitations, pitfalls, and uses, by C. H. Backstrom and R. Agranoff.--Basic information systems-P.I.P.S., by V. P. Barabba.--Polls and politics in the United States, by L. Harris.--Polling for a presidential candidate, by T. W. Benham.--The simulmatics project, by I. de S. Pool and R. Abelson.--The emerging conventions of campaign television, by S. Kelley, Jr.--Politicking on television, National journal.--Candidate exposure in uncontrolled media, by R. MacNeil.--The handling of the candidate: Nixon's TV campaign, by L. Chester, G. Hodson and B. Page.--Media, marketing strategy in a major campaign, by D. W. Osten.--Adventures of an image specialist, by G. Wyckoff.--Reagan vs. Brown: a TV image playback, by E. D. Rose and D. Fuchs.--Communications and politics: the media and the message, by H. E. Alexander. 0aCampaign managementxAddresses, essays, lectures.2Local 0aElectioneeringzUnited StatesxAddresses, essays, lectures.2Local