TY  - BOOK
AU  - Cateora,Philip R.
TI  - International marketing
SN  - 0256079536
AV  - HF1009.5 .C35 1990
U1  - 658.8/48 20
PY  - 1990///
CY  - Homewood, IL
PB  - Irwin
KW  - Export Marketing
KW  - LEMB
KW  - International business enterprises
KW  - Local
N1  - Includes bibliographical references (p. 846-852) and indexes
ER  -