Cateora, Philip R.
International marketing
Philip R. Cateora.
- 7th ed.
- Homewood, IL Irwin c1990.
- xxiii, 870 p. ill. 24 cm.
Includes bibliographical references (p. 846-852) and indexes.
0256079536 48.95 0256083975 (Int'l student ed.)
89037430
Export Marketing
International business enterprises
HF1009.5 / .C35 1990
658.8/48