Cateora, Philip R.

International marketing Philip R. Cateora. - 7th ed. - Homewood, IL Irwin c1990. - xxiii, 870 p. ill. 24 cm.

Includes bibliographical references (p. 846-852) and indexes.

0256079536 48.95 0256083975 (Int'l student ed.)

89037430


Export Marketing
International business enterprises

HF1009.5 / .C35 1990

658.8/48