TY - BOOK AU - Kleppner,Otto TI - Advertising procedure T2 - The History of advertising SN - 0824067347 (alk. paper) AV - HF5823 .K45 1985 U1 - 659.1 19 PY - 1985///, [c1925] CY - New York PB - Garland Pub. KW - Advertising KW - LEMB N1 - Reprint. Originally published: New York : Prentice-Hall, 1925; Includes index; Bibliography: p. 507-519 ER -